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January 2018 Vol. 55 No. 5


Rowman & Littlefield


The following review appeared in the January 2018 issue of CHOICE. The review is for your internal use only. Please review our Permission and Reprints Guidelines or email permissions@ala-choice.org.

Humanities
Communication

55-1640
PN4888
MARC
Schiffer, Adam J. Evaluating media bias. Rowman & Littlefield, 2017. 150p bibl index ISBN 9781442265653, $64.00; ISBN 9781442265660 pbk, $27.00; ISBN 9781442265677 ebook, $25.00.

Schiffer's timely volume on the real problems with news media debunks common allegations of political bias, in particular liberal bias. The author explains in his introduction that “[the media] sometimes inflict serious injury on informed citizenship through a litany of routines, biases, and shortcomings that leave news consumers ill-equipped to navigate contemporary politics.” For example, he discusses the media’s focus on the competition and personalities of campaigns and elections rather than comprehensive coverage of the complex matters of policy. He also notes how news stories are depicted as isolated events instead of patterns that emerge over time, which would allow for more reflection and critical thinking. Schiffer also blames the media for its inattention to the verification of facts. And he reminds us that news media is interested in covering the sensational over more substantial themes and topics that cannot be converted into sound bites. The most compelling chapters in the book are those that explain how Donald Trump was able to use “every known quirk and pattern of the mainstream media” to his advantage after he first declared himself a presidential nominee on June 16, 2015: novelty, conflict, negativity, sex/vulgarity, personalization, obsession with celebrity, simplicity, and horse-race coverage.

--K. Sorensen, Bentley University

Summing Up: Recommended. Lower-division undergraduates through faculty.