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August 2017 Vol. 54 No. 12

Robertson performs a critical service in recasting and adding new tools and perspectives to the critical dialogue about how to develop, encourage, and sustain business innovation. Robertson provides new vocabulary to frame the innovation process that is both additive and embracing of many current practices and procedures. In adding the notion of "little ideas," the author broadens the conversation beyond "disruptive innovation" in his three-step approach. Engaging, easy to follow examples of this approach are drawn from current business practices of well-known global brands and organizations. The text provides a useful template and evaluative tools with which to frame plans and procedures to foster continuous innovation. Robinson views his approach as embracing and adding to "The Lean Start-Up Method," and, indeed, this text provides important new insights and tools to both encourage and sustain innovation. Since Robinson's focus is on existing products and organizations, it's a useful complement to lean start-up strategies.

--S. A. Schulman, CUNY Baruch College

Summing Up: Recommended. All readership levels.