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The following review appeared in the November 2014 issue of CHOICE. The review is for your internal use only. Please review our Permission and Reprints Guidelines or email email@example.com.
Social & Behavioral Sciences
Business, Management & Labor
Working at the intersection of innovation, leadership, and sustainable growth, Zhexembayeva, coauthor of Embedded Sustainability: The Next Big Competitive Advantage (CH, Nov'11, 49-1566), presents a viable strategy for sustainable business that addresses the economic need to deal with resource scarcity. Noting that global resources are being depleted at a rapid rate, the author offers five principles that she claims will help bring about a new standard, in which previously unused by-products are reincorporated into the economy, thus creating new value chains. By eliminating waste, the current linear economy will be transformed into a circular loop. Zhexembayeva outlines a great deal of thoughtful content in presenting her strategy, including well-chosen examples from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap that are already implementing some, or all, of the five principles she presents. The book also contains ample notes that will direct the reader to other useful sources. Though a quick read, this provocative work will stay with readers long after they have closed the cover.--S. A. Schulman, CUNY Baruch College